Commercial Growth & Digital Operator | $100M+ P&L Stewardship
Driving Enterprise Valuation through Digital Growth.
Executive Portfolio: Juliann Tang
Driving Enterprise Valuation through Digital Discipline
I translate complex business goals into scalable revenue engines. I drive digital transformation in high-velocity markets, without breaking the culture that builds it.
$100M+ Investment Portfolio | 65-Person Distributed Team | AI Governance
Fiduciary P&L Stewardship
$100M+ Investment Portfolio
I treat marketing and digital OPEX as an investment portfolio. My focus is Capital Allocation: optimizing media mix to maximize ROAS and turn cost centers into revenue engines.
Enterprise AI Governance
De-Risking Innovation
Growth fails without safety. I architect the governance frameworks (GDPR/Compliance) that de-risk the asset class, unlocking capital for high-value AI use cases.
Distributed Operating Models
65 FTEs | 54 Global Markets
I engineer remote efficiency. I build geographically agnostic operating models that lower overhead costs while increasing speed-to-market.
Leadership at the intersection of Growth (CGO), Brand (CMO),
and Technology (CDO)
-
Enterprise AI Governance & Revenue.
The Challenge: The firm needed a structured path to navigate the explosive potential of Generative AI without exposing the enterprise to regulatory or reputation risk.
The Strategy: I pioneered a corporate AI governance framework to define risk appetite and investment thesis. This involved moving the organization from theory to execution by establishing a roadmap for high-value use cases and securing capital for test & learn pilots.
The Result: Successfully transitioned the firm from inertia to adoption, identifying $3M incremental revenue and $16M OPEX savings while defining the risk appetite necessary for scalable deployment.
-
Global Scale: Unification for Cost Efficiency.
The Challenge: An insurance giant’s digital footprint was fractured across ~90 local sites and ~250 disparate microsites, creating technical debt and brand dilution.
The Strategy: I directed a massive-scale infrastructure modernization program, migrating the entire global ecosystem into a centralized CMS architecture.
The Result: We unified the global brand voice across 54 markets and established a Global Digital Center of Excellence to standardize privacy protocols (GDPR/CCPA).
-
Governance & Brand Defense.
The Challenge: During periods of market volatility, the firm required a defense mechanism to prevent asset loss and protect brand equity.
The Strategy: I architected the firm’s first integrated Crisis Communication framework across Paid, Earned, Shared, Owned (PESO) channels, combining sentiment monitoring with proactive regulatory compliance.
The Result: Successfully safeguarded the brand through proactive response management, preventing reputational damage during critical market shifts.