Vertical Fluency: Bridging Boardroom Ambition & Frontline Reality.
I am an Enterprise Growth & Digital Executive who translates complex business goals into technical deliverables. I drive digital transformation in high-velocity markets, without breaking the culture that builds it.
$100M+ P&L | 65-Person Distributed Team | 54 Global Markets
My career rests on a single premise: Innovation fails when it outpaces operational capacity. With a background in behavioral science from UPenn, I apply scientific rigor to the boardroom, ensuring that systems—whether human, digital, or distributed—are built to thrive.
I don’t just "run marketing"; I engineer the operating leverage required to scale it. I shift organizations from "presence-based management" to "outcome-based leadership," de-risking remote operations through clear governance. Whether managing a $100M P&L, leading a 65-person distributed team, or unifying 300 sites across 54 markets, I establish the asynchronous workflows required to turn fragmented global teams into a single high-performance machine.
I possess the rare ability to toggle between C-Suite strategy and technical execution, absorbing the friction of transformation so the team can deliver. Known as a "true team-builder" who fosters psychological safety, I ensure aggressive growth is responsible and "Visionary Strategy" translates into "Shippable Reality."
The Architect of Scalable Disruption.
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AI-Driven Revenue Modeling.
The Challenge: The firm needed a structured path to navigate the explosive potential of Generative AI without exposing the enterprise to regulatory or reputation risk.
The Strategy: I pioneered a corporate AI governance framework to define risk appetite and investment thesis. This involved moving the organization from theory to execution by establishing a roadmap for high-value use cases and securing capital for test & learn pilots.
The Result: Successfully transitioned the firm from inertia to adoption, identifying OPEX savings and incremental revenue while defining the risk appetite necessary for scalable deployment.
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Consolidating a 54-Market Ecosystem.
The Challenge: An insurance giant’s digital footprint was fractured across ~90 local sites and ~250 disparate microsites, creating technical debt and brand dilution.
The Strategy: I directed a massive-scale infrastructure modernization program, migrating the entire global ecosystem into a centralized CMS architecture.
The Result: We unified the global brand voice across 54 markets and established a Global Digital Center of Excellence to standardize privacy protocols (GDPR/CCPA).
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Brand Equity & Market Defense.
The Challenge: During periods of market volatility, the firm required a defense mechanism to prevent asset loss and protect brand equity.
The Strategy: I architected the firm’s first integrated Crisis Communication framework across Paid, Earned, Shared, Owned (PESO) channels, combining sentiment monitoring with proactive regulatory compliance.
The Result: Successfully safeguarded the brand through proactive response management, preventing reputational damage during critical market shifts.